01
A finished unit that sits waiting for a buyer costs money every week. The bottleneck was never the product — it was that interested buyers had no direct way in. Every question, every viewing, every offer had to pass through someone, which slows a sale down and puts the developer at a distance from his own buyers.
Black Ops built a website with a sales system for the units: each unit presented in full, and a route for buyers to act on it themselves rather than waiting for a call back.
Units sold
2
Through the sales system
Time to sale
< 2 weeks
From launch to sold
Sale price
Above asking
On both units
02
Two units sold through the system in under two weeks — both above asking price.
That last part is the interesting bit. A buyer who can see everything and act immediately competes on the property itself, not on who happened to phone first.
Next projects.
(2016-25©)
