Last updated:
Because we care about your privacy and we like clear agreements. This page sets out how Black Ops Agency BV collects and uses personal data, and the general terms that apply to our services.
Privacy Policy
At Black Ops we take your privacy seriously. This privacy policy explains which personal data we collect, how we use, store and protect it, and what rights you have under the General Data Protection Regulation (GDPR) and Belgian law.
1. Who is responsible for the processing?
Black Ops Agency BV, with its registered office in 8790 Waregem, Belgium, registered with the Crossroads Bank for Enterprises under company number BE 1031.686.357, is the controller responsible for processing your personal data as described in this policy.
2. What data do we collect?
We may collect the following personal data:
Identification data: first name, last name, email address, phone number.
Billing data: company name, billing address, VAT number.
Technical data: IP address, browser information, device data, cookies.
Marketing and tracking data: visit and click behaviour on our website, interactions with emails and advertisements.
Communication data: emails or messages you send us through our contact form or other channels.
3. Why do we process your data?
We process your personal data solely for the following purposes:
Performance of agreements: to deliver our services and products.
Client management and communication: to answer questions and stay in contact.
Payment processing and invoicing: to meet our administrative and accounting obligations.
Marketing and direct marketing: for personalised marketing campaigns, advertising and newsletters, with your consent only.
Profiling and retargeting: to improve our advertising campaigns and to show relevant ads on platforms such as Facebook and Google.
Compliance with legal obligations: such as accounting and tax legislation.
Analysis and service improvement: to optimise website performance and marketing strategy.
4. Legal basis for processing
We process your personal data on the following legal grounds:
Consent: for newsletters, personalised marketing and tracking cookies. You can withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
Performance of a contract: to deliver the services you have contracted us for.
Legal obligation: for example, tax and accounting requirements.
Legitimate interest: for client relationship management and marketing towards existing clients, provided this does not override your privacy rights.
5. Tracking technologies and profiling
We use cookies, tracking pixels and similar technologies, such as Google Analytics and the Meta Pixel, to analyse user behaviour and optimise our marketing campaigns.
Profiling and automated processing
Some of our marketing activities use profiling and automated processing. This means we may analyse your interactions with our website and our advertising in order to show you more relevant content and offers. This processing produces no legal effects for you and does not significantly affect you. You have the right to object to this processing at any time.
Automation and AI tools
We use automation software and AI tools for client follow-up and internal processes. Any personal data processed in that context remains subject to this privacy policy and to data processing agreements with the suppliers involved. We do not use your personal data to train third party AI models.
6. Sharing data with third parties
We only share your personal data where this is necessary to deliver our services or to comply with legal obligations. This may include:
Advertising platforms such as Google Ads and Meta, for retargeting and custom audiences.
IT service providers for hosting and maintenance of our systems.
Payment service providers for processing payments.
External advisers such as accountants or lawyers, where required.
International data transfers
Some of these platforms process data outside the European Economic Area. We make sure these parties comply with the GDPR through standard contractual clauses or other appropriate safeguards.
7. Retention periods
We do not keep personal data longer than necessary for the purposes for which it was collected.
Billing data: 7 years, as required by tax legislation.
Communication data: 2 years after the last contact.
Marketing data: 2 years after the last interaction, unless you have consented to a longer period.
Cookies and tracking data: a maximum of 13 months, depending on the cookie concerned.
8. Your rights under the GDPR
You have the following rights regarding your personal data:
Right of access: you can ask which data we hold about you.
Right to rectification: you can have incorrect or incomplete data corrected.
Right to erasure: you can ask us to delete your data, unless we are legally required to keep it.
Right to restriction of processing: you can ask us to restrict the processing of your data.
Right to data portability: you can receive a copy of your data in a structured, machine readable format.
Right to object: you can object to processing based on legitimate interest, and at any time to the use of your data for direct marketing.
Right to withdraw consent: where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, contact us at jens@blackops.be or +32 (0)4 98 56 12 95. We respond within 30 days.
You also have the right to lodge a complaint with the Belgian Data Protection Authority:
Gegevensbeschermingsautoriteit, Drukpersstraat 35, 1000 Brussels, Belgium. Tel.: +32 (0)2 274 48 00. Email: contact@apd-gba.be. Website: www.gegevensbeschermingsautoriteit.be
9. How do we protect your data?
We take appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. These measures include:
Encryption of data at rest and in transit.
Firewalls and antivirus software to protect against attacks.
Access controls to prevent unauthorised access.
10. Changes to this privacy policy
This privacy policy may be amended from time to time. We will notify you of significant changes through our website or by email. We recommend reviewing this policy regularly.
11. Contact details
Questions about this policy, or want to exercise your rights? Contact us at jens@blackops.be or +32 (0)4 98 56 12 95, Black Ops Agency BV, 8790 Waregem, Belgium.
General Terms of Sale
1. Scope
These general terms apply to all quotes, proposals, agreements, deliveries and services of Black Ops Agency BV. Deviations from these terms are only valid where agreed in writing. By placing an order or entering into an agreement, the client accepts these terms.
2. Proposals and orders
2.1. Proposals from Black Ops are without obligation and valid for 30 days, unless stated otherwise.
2.2. An agreement is formed once the client confirms in writing, or as soon as Black Ops begins performing the services.
2.3. Prices stated in the proposal exclude VAT and additional costs such as transport, unless stated otherwise.
3. Prices and payment
3.1. All payments are due within 30 days of the invoice date, unless agreed otherwise.
3.2. In the event of late payment, default interest is due by operation of law and without notice of default, at the statutory interest rate for late payment in commercial transactions as set out in the Belgian Act of 2 August 2002, together with fixed compensation of 10% of the outstanding amount, with a minimum of 125 euro.
3.3. Black Ops reserves the right to suspend further deliveries until outstanding invoices have been paid in full.
4. Delivery and risk
4.1. Stated delivery times are indicative and not binding. Delay in delivery does not give rise to termination of the agreement or to compensation, unless agreed otherwise in writing.
4.2. Risk of loss or damage to goods passes to the client on delivery, including where Black Ops arranges shipment.
5. Retention of title
5.1. Delivered goods remain the property of Black Ops until the client has fully performed all obligations under the agreement, including payment of the invoice in full.
5.2. For as long as retention of title applies, the client may not sell, encumber or otherwise burden the goods without written permission from Black Ops.
6. Warranty and complaints
6.1. Black Ops warrants that the services and products delivered meet the specifications agreed in the proposal.
6.2. The client must report visible defects or shortcomings in writing within 8 days of delivery. Hidden defects must be reported within 8 days of discovery, and at the latest within 6 months of delivery.
6.3. Black Ops' liability for defects is limited to repair or replacement of the defective product or service.
7. Liability
7.1. Black Ops is liable only for direct damage resulting from gross negligence or wilful misconduct.
7.2. Black Ops is not liable for indirect damage such as consequential loss, loss of profit or loss of data. Liability is limited to the amount invoiced for the services in the 12 months preceding the incident.
7.3. In the event of force majeure, including natural disasters, pandemics, strikes or other events beyond the control of Black Ops, Black Ops is entitled to suspend or terminate performance of the agreement without owing any compensation.
8. Cancellation and termination
8.1. The client may cancel the assignment as long as work has not yet started, subject to compensation of 30% of the agreed price.
8.2. Where work has already started, compensation on cancellation is 50% of the agreed price.
8.3. Where Black Ops terminates the agreement without valid reason after work has started, Black Ops owes the client equivalent fixed compensation.
8.4. Black Ops reserves the right to terminate the agreement with immediate effect in the event of non-payment, bankruptcy or other serious contractual breach by the client.
9. Intellectual property rights
9.1. All intellectual property rights in materials developed by Black Ops, such as designs, code and documents, remain the property of Black Ops, unless agreed otherwise in writing.
9.2. On payment of all invoices in full, the client obtains a right of use over the developed materials, unless expressly stated otherwise. Black Ops retains the right to freely use its general knowledge, methodologies and techniques.
9.3. Black Ops may use the delivered work as a reference in its own portfolio and communications, unless the client objects in writing.
10. Third parties and software licences
10.1. Black Ops may use third party software or services to deliver certain services. The client accepts that the terms of those third parties apply to the agreement to the extent relevant.
10.2. Where third party software licences are involved in the services delivered, the client remains responsible for obtaining and maintaining the necessary licences.
11. Confidentiality
11.1. Both parties undertake to keep confidential all confidential information exchanged in the context of the agreement. This obligation survives termination of the agreement.
12. Non-solicitation
12.1. The client may not, directly or indirectly, recruit or engage employees or regular subcontractors of Black Ops, during the term of the agreement and for a period of 12 months after it ends, without written permission from Black Ops.
12.2. In the event of a breach, the client owes fixed compensation equal to six months of the gross remuneration of the person concerned.
13. Processing of personal data
13.1. Where Black Ops processes personal data on behalf of the client under the agreement, Black Ops acts as processor and the client as controller. The parties will enter into a separate data processing agreement for this purpose.
14. Governing law and jurisdiction
14.1. All agreements between Black Ops and the client are governed by Belgian law.
14.2. Disputes are submitted exclusively to the competent courts of the judicial district of West Flanders, Kortrijk division.
15. Language
15.1. These terms are available in Dutch and English. In the event of any discrepancy between the two versions, the Dutch version prevails.
