01
Studaro had been struggling for more than 2 years to make B2B lead generation work consistently. The company needed more qualitative leads, shorter sales cycles, and a scalable system to reach companies looking for finance and engineering profiles. Their funnel was too focused on the “Do” phase, with campaigns pushing direct conversion too quickly through express forms, which caused lower conversion and higher churn. They also needed clearer ICP segmentation, stronger outbound messaging, better LinkedIn/social selling, and more structure in HubSpot.
Black Ops helped Studaro build a full sales and marketing machine around the customer journey. We mapped the funnel using See-Think-Do-Care, worked on ICP segmentation, created 4 target segments based on small/large companies and engineering/finance needs, wrote 4 cold email sequences in Gaetan’s name, and built outbound messaging for founders, business owners, HR managers, and team leads. We also worked on Google Ads for finance and engineering students, LinkedIn optimization, a LinkedIn/social selling workshop, HubSpot optimization, automation, CRM structure, and demand generation flows from first contact to follow-up and conversion.
Cost per lead
−45%
€20–€40 CPL
Weekly leads
2→20
Qualified per week
Outbound B2B leads
+900%
Achieved in 6 months
02
The Studaro case was discussed with the following results: 45% lower cost per lead, bringing CPL to €20–€40 per lead; 80% of cold leads moved to warm requests; churn reduced from 65% to 35%; and an average of 10 hours per week saved per employee through HubSpot optimization and automation. The case was also positioned as “+900% more outbound B2B leads,” “9x more qualified meetings per week,” and “10x leads in 2 months,” with one version mentioning weekly requests going from 2 to 20 and another mentioning 20+ qualified leads per week. The full growth trajectory was described as being achieved in 6 months.
This project was special because it went beyond ads or isolated campaigns: it connected CRM, outbound, LinkedIn, paid acquisition, funnel strategy, and automation into one scalable growth system. The biggest learning was that Studaro did not just need more traffic or more leads; it needed a structured sales and marketing machine that matched the right companies, profiles, messages, and funnel stages.
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(2016-25©)
