01
Selling a new-build coastal project normally means handing it to an estate agent and paying commission on every unit. Alexander wanted to keep both the margin and the control — but that meant he needed everything an agency provides: visibility, a credible sales page, viewings in the diary and follow-up that never drops a lead. The target was clear: 5 units plus 2 parkings sold.
Black Ops built zeedroom.be as an own sales platform: images, video and detail per unit, with a built-in booking system for viewings. We filmed a video tour in which Alexander presents the project himself — the owner-developer as the face of the sale, which lands harder than a classic agency walkthrough. On top of that we ran phased Meta campaigns towards buyers and investors, with automated follow-up within five minutes via WhatsApp and email.
Landing page views
40,000+
At €0.07 per view
Impressions
1M+
On ≈€2,750 ad spend
Click-through rate
6.06%
Peak phase, vs ~1% benchmark
02
Across three phased campaigns the project reached over one million impressions and drove more than 40,000 landing page views to zeedroom.be at an average of €0.07 per view, on roughly €2,750 in ad spend. Click-through rates ran between 4.5% and 6.5% — several times the norm for real estate — and the sales trajectory was completed within the planned window.
This project shows what happens when a developer stops renting his own audience from a middleman. Own platform, own face, own data: the margin that used to leave as commission stays in the business, and every lead that comes in is followed up in minutes instead of days.
Next projects.
(2016-25©)
