01
Autotheker needed stronger content to professionalize its online presence and make the brand more visible. The client wanted to show the growth of the garage, highlight specific cars and deliveries, create educational content around buying second-hand cars, and bring more personality into the brand through humorous sketches. Later, the website was also discussed as needing a stronger conversion structure linked to Meta Ads, with the goal of selling cars faster and capturing more leads.
Black Ops built a 6-reel content concept around authenticity, expertise, storytelling, humor, and car sales. The scope included strategy & scripting, 1–2 shoot days, post-production, captions/CTAs, social-ready formats, and 1 revision round. We also discussed a conversion rebuild for autotheker.be, including stronger vehicle pages, stock-page CTAs, WhatsApp/testdrive/reservation flows, trade-in lead capture, sticky mobile lead bars, urgency/social proof, and Meta tracking events.
02
The confirmed deliverable was a 6-reel professional automotive content package for €1,500 excl. btw, accepted via WhatsApp, with 40% deposit, 1–2 shoot days, captions, CTAs, post-production, 1 revision round, and delivery within 10 working days after filming. The content concepts included: new garage tour/growth, BMW X3 delivery for Robin, 3 tips when buying a second-hand car, a humorous car salesperson sketch, stock cars under €30,000, and a West-Flemish “classic car buyer” sketch. No hard performance metric, sales result, or testimonial quote was found.
This project was strong because it combined sales-driven automotive content with personality: cars, expertise, humor, and founder-led storytelling. The key angle was not just showing vehicles, but making Autotheker feel more trustworthy, visible, and memorable while supporting faster car sales through content and conversion thinking.
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(2016-25©)
